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Focused, cost–effective B2B telemarketing for maximum results.
● The Telemarketing Agency - Data Services
High quality, targeted data is at the very core of every profitable marketing campaign. Without it, vital resources are lost chasing uninterested decision makers and unresponsive sales leads. The Telemarketing Agency provide a series of business data services whether you need our help procuring new data or supplementing current data sets.
Data Procurement
Every successful direct marketing strategy is underpinned by one thing; high quality targeted data. Effective database marketing ensures that your sales team are working from a carefully profiled database improving the performance of your sales force and preventing you from wasting valuable resources on inapt and out of date records. Our data sourcing expertise and close relationship with leading data brokers throughout the UK and Europe enables us to provide you with highly targeted, up-to-date business data to maximize your sales and marketing campaigns.
Data Profiling
A well profiled and accurate database allows you to truly target your future direct marketing campaigns. Our data profiling services help develop your understanding of existing data sets and produce criteria for segmentation. Running a data profiling exercise ultimately saves you money that would otherwise be wasted on mis-targeted marketing promotions.
Data Cleansing
Accurate data is a requisite for any successful marketing campaign and your company could be wasting valuable marketing funds targeting unsuitable or out-of-date contacts. With B2B data thought to decay at approximately 30% per annum, your existing database is likely to become obsolete within the next couple of years. The Telemarketing Agency can provide high quality data cleansing services that not only ensure your business records are up-to-date, but when combined with our data procurement and data profiling services ensures that your prospect database continues to grow.
